Jenna Elizabeth Tonsor
What I do.
I am a hard-working, adaptable marketing professional and lifelong storyteller. My disciplines include Digital Marketing Creative Campaign Project and Content Management, Copywriting, and Brand Development.
That said, my work, regardless of arena, aims to foster clear communication, collaboration, and connectivity through the dedicated pursuit of kindness, creativity, and innovation. My background in theatre makes me a celebrator of both the human condition and “why” we, as a species, are compelled to tell stories–to get what we want, to express what we need, and often, to discover what we already have.
In my opinion, the stories we tell are the bedrock of any compelling campaign, project, or company, as “idea” always precedes “action”.
My passion for comedy drives my ability to repackage the known and expected into the original and irreverent—without gatekeeping or pretension. It also necessitates the exploration of a little joy and a lot of ‘silly’, which helps me sleep at night.
I understand the importance of capturing the spirit, voice and philosophy of an individual or brand, and bridging the gap between those who have a thing and those who need a thing– a really cool thing too, I should emphasize.
What I've done.
Over the past six years, I've immersed myself in various aspects of marketing. I've crafted and maintained marketing calendars, overseen the end-to-end delivery of large omnichannel campaigns, ranging from domestic seasonal events to global initiatives. These are campaigns I not only managed but also conceptualized, strategized, and generated the bulk of content for. I've liaised and nurtured professional relationships with external vendors, collaborated with multiple teams from various department niches to successfully achieve a common goal, and I've coordinated closely with analysts to track, monitor, and report on campaign and project performance.
I've devised global marketing strategies and spearheaded international campaigns, collaborated with designers on website branding and style guides, and overseen long-term projects that addressed marketing-driven demands essential for strategic planning, and ultimately company growth at large. I've created high-quality presentations for key stakeholders, offered creative insights on various marketing projects (such as product launches and rebranding initiatives), and efficiently executed and managed all marketing projects effectively by building relationships and using industry-standard project management software such as Jira. Above all, I’ve maintained a tenacious pursuit to adapt, grow, and find the joy.
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